Sports management professionals are known as high-flying sports agents and popular talent recruiters who are very visible in the industry. However, it would not be right to think that these are the only jobs available in the field.
Even though it might seem like this is a very specialized field, it is actually where the areas of professional sports, business management, public relations, and marketing all meet. It’s a job that requires business sense, creativity, charisma, and a good understanding of the law regarding business, money, and representing talent.
What is Sport Management?
According to Wikipedia, Sport management is the field of business dealing with sports and recreation. Sports management involves any combination of skills that correspond with planning, organizing, directing, controlling, budgeting, leading, or evaluating of any organization or business within the sports field.
It is an interesting field of business that is all about sports and other activities for fun. Sport management includes many different things, such as administration, finance, law, and ethics.
You can work in the sports and leisure industries with a degree in sports management. Depending on what kind of sports management job you want, you could work directly with athletes, coaches, and organizations or behind the scenes as a promoter, marketing manager, or sports economist.
Sports management is made up of many different parts. Finance for sports is a billion-dollar business. People that are interested in the financial and economic aspects of the sports world might want to study finance and related subjects. In the same way, sports managers who wish to work for international sports organizations should take classes like international marketing.
How to Be Successful in Sports Management
Being a competitive and lucrative field for people who know what they’re doing. No matter what kind of job you do in this field, you will need to be able to do more than one thing at the same time. The position will generally involve:
- Coordinating and carrying out scheduling.
- Managing resources.
- Advertising and promotion.
- Using social media.
- Other administrative tasks.
It’s a job that requires high-level negotiating skills and good management of facilities and schedules. Communication skills, both verbal and written, are needed for these jobs because they require working with different groups of people with very different goals.
Opportunities in the field of Sports Management
There are different places where internships and jobs in sports can be found. A job with a sports team would be the best way to start a career. Look into internships, volunteer work, and jobs with local sports organizations to gain experience in this field. Amateur community-based or school-affiliated teams are a great way to learn how to work with athletes, run a team, and help the community.
Sports networks hire reporters and commentators who know a lot about sports. However, big networks, like ESPN, prefer to use former athletes and coaches for their on-air spots. Sports management agencies may have entry-level jobs for new sports managers, and public relations firms may be an excellent place to start for people who want to work in PR for sports people and teams.
Think about looking for marketing and advertising jobs with companies that make and sell sports gear like uniforms, street clothes, shoes, and equipment. Forbes magazine predicts that the sports industry will be worth $75.7 billion by 2020. This shows that sports management is a promising career for people with the skills and drive to do well in high-pressure jobs.
How to become a Sports Manager
Several colleges offer degrees in sports management. These degrees will help you build the key skills you need to make it in the fast-paced sports industry. There may also be opportunities in this field for people with degrees in business, management, or sports medicine.
A master’s degree in sports management may give you an edge over other candidates with similar work experience in the competitive field of representing athletes or teams. As a sports management professional, you may gain more credibility by cross-training in facility management, money management, and marketing.
It is a good field of work for people who like sports, working with the public, and being involved in their communities. These jobs are demanding, stressful, and require a lot of time and money, but they pay well and are stable because the sports industry is expected to keep growing over the next few years.
Sports management is a field that can lead to many different jobs. The most popular jobs are with secondary and postsecondary schools, professional sports teams, sports associations, and parks and recreation departments of the government.
Some other fields where people who work in sports management can work are:
- sporting goods sales
- sports groups
- advertising and marketing firms
- administration of sports between schools
- facilities management
What does a degree in sports management mean?
Students who get a degree in sports management learn about management, finance, marketing, and the law as they apply to the sports business. In classes, you’ll learn how to look at the business side of a sports organization using the latest trends and technologies.
You’ll learn many different skills, but some of the most important ones are critical thinking, problem-solving, communication, and attention to detail. These will be useful no matter what. You will need the skills you learn in a Sports Management degree program, whether negotiating a sponsorship deal for a small event or a multimillion-dollar contract for a player or team you represent.
Programs of study for degrees in sports management
Bachelor’s degree in Sports Management
At the undergraduate level, courses will cover ideas from fields like:
- The rules of sports
- History of sports
- Sport marketing
- Sport event management
- Taking care of sports facilities
These courses will help you learn and improve more about the business and legal aspects of the sports industry.
Master’s degree in Sports Management
On the All Business Schools website, there are three types of Masters in Sports Management:
- Masters of Business Administration (MBA) in Sports Management: let you focus on developing your business skills and getting into management positions. You can become an administrator, head coach, or manager with a Master of Science in Sports Management.
- Masters of Science in Sports Medicine: help you become a health and fitness expert who works with athletes and teams to prevent and treat injuries.
- Masters in Sports Management are more intensive and build on the general knowledge you learned in your undergraduate degree. This lets you specialize and become an expert in the field you choose.
How long does getting a bachelor’s degree in sports management take?
The average length of a Sports Management program is:
- Bachelor’s degrees take four years in North America and usually three years in Europe and Australia.
- Master’s degrees take between one and two years in North America and Europe.
Sports Management degree admission requirements
The documents we’ve listed below are the most common, but that doesn’t mean you’ll be asked for all of them. Every university has its requirements, which you can find on the website for the study program.
- English language requirements: minimum TOEFL (ranges from 60 to 80) and IELTS scores (6.0)
- Grade transcripts
- Recommendation letter
- A letter of intent
- Prove that you can pay for school.
- Curriculum Vitae (CV)
- Masters in Sports Management
- English language requirements: minimum TOEFL (ranges from 60 to 80) and IELTS scores (6.5)
- Minimum GPA (established by each university individually)
- Bachelor’s degree in business, sports, or a related field
- Two recommendation letters
- Personal statement or essay
- Curriculum Vitae (CV)
Best Sports Management Universities and colleges
We made our list of the best places to study Sports Management based on information from Sports Business magazine and Eduniversal’s 2019 Rankings. Eduniversal used the following factors to make their list:
- How well-known the study program is
- First paycheck after college
- Students satisfaction
Here are some of the best schools:
- In Switzerland, AISTS (International Academy of Sport Science and Technology)
- In the US, the University of Massachusetts Amherst
- Germany’s University of Bayreuth
- France’s KEDGE Business School
- Ireland’s University College Dublin
Tuition fees for degrees
The cost of tuition will depend a lot on the school and country where you choose to study. Even though there are other costs to think about, like travel, housing, and study materials, tuition is still one of the most important things to think about when choosing a study abroad program:
- Bachelor’s degrees in sports management cost between 1,500 and 21,000 EUR per school year.
- Masters in Sports Management: between 1,100 and 30,000 EUR per academic year
Bachelor’s and Master’s degrees in sports management can be found in countries like:
- The British Isles
Scholarships can also pay for all or part of your schooling. Make sure you look into the financial aid programs in the country where you’ll study and check out your university’s resources page. You can learn more about ways to get the money to make your life as an international student easier.
Online Sports Management degrees
Most of the time, online Bachelor’s and Master’s programs in sports management are not less expensive than traditional on-campus programs. Still, you’ll save the money you would spend to travel, find a place to stay, and live in a different country.
People with other responsibilities, like full-time jobs or a family, can benefit from online study programs. You’ll study at your own pace, and as long as you have the self-discipline to meet deadlines and finish your assignments, there shouldn’t be any problems.
Don’t worry if you don’t get a class the first time around. You can watch it again as often as you want. If that doesn’t work, you can always ask your classmates or the teacher for help.
Some online programs even help you find a job in the sports industry after graduation by giving you career advice and support. Check your course description to see if the university has a program like this.
Also, while doing that, check to see if the online course has been approved. Many financial aid programs are only available for accredited programs, and a degree that isn’t accredited won’t do much to impress potential employers.
Jobs and pay with a degree in sports management
With a degree in sports management, you can do many different things. You need to decide if you want to focus more on the business side or if you want to work directly with the players and the team as a manager, coach, fitness expert, etc.
Payscale lists the annual wages for some of the most popular jobs in Sports Management and sports management salary in the US:
- Contract Manager: $80,000
- Athletic Director: 60,000 US dollars
- Sports Agent – 58,000 USD
- Coach of sports: 43,000 USD
- Fitness Manager – 43,000 USD
- Event Coordinator – 41,000 USD
“The sky is the limit” is an old saying. It also works in this case. Even though these salaries may seem high, they are not even close to what some of the best football managers in the world make. In the 2018-2019 season, for example, Diego Simeone made 41 million EUR, and Pep Guardiola made 24 million EUR.
I know the debate continues on which is the highest paid sport. Here is a list of the highest paid sports in the world
Is it worth it to get a degree in Sports Management?
Whether or not you should get a degree in Sports Management depends significantly on what you want to do with your career. If you want to be successful in the sports business, you need to love both sports and business. Then you’ll have to decide how much time and money you want to spend, which is true even if you choose a free study program.
Most jobs in the field of Sport Management involve working with people and getting them to do what needs to be done. Communication is very important, so if you don’t like working with many people, this may not be the right degree or career.
Just be honest with yourself, and if you want to be a coach, manager, or event planner in a few years, the best way to get there is to get a degree in Sports Management.